MOST voters will tend to be concerned with:
only a few special issues (those that have the most impact on the voters' personal welfare). most issues, since information on most issues can be obtained at a low cost. most issues, since most issues have some impact, however slight, on each citizen. the views of a particular political candidate on all issues.
Most voters will tend to be concerned with only a few special issues (those that have the most impact on the voters' personal welfare). This is often due to the limited time and resources individuals have to engage with a wide range of political issues, leading them to focus on those that directly affect their lives, such as economic conditions, healthcare, education, and social security.