Wembley Travel Agency Break-Even Analysis

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Question:

Wembley Travel Agency specializes in flights between Los Angeles and London. It books passengers on United Airlines at $900 per round-trip ticket. Until last month, United paid Wembley a commission of 10% of the ticket price paid by each passenger. This commission was Wembley’s only source of revenue. Wembley’s fixed costs are $14,000 per month (for salaries, rent, and so on), and its variable costs are $20 per ticket purchased for a passenger. This $20 includes a $15 per ticket delivery fee paid to Federal Express. (To keep the analysis simple, we assume each round-trip ticket purchased is delivered in a separate package. Thus, the $15 delivery fee applies to each ticket.)

United Airlines has just announced a revised payment schedule for all travel agents. It will now pay travel agents a 10% commission per ticket up to a maximum of $50. Any ticket costing more than $500 generates only a $50 commission, regardless of the ticket price. Under the new revised payment schedule system, how many round-trip tickets must Wembley sell each month to break even ? Question 2Answer a. 250 tickets b. 350 tickets c. 467 tickets d. 650 tickets

Answer:

To determine how many round-trip tickets Wembley Travel Agency must sell each month to break even under the new commission structure, we need to calculate the total costs and the revenue per ticket.

Step 1: Calculate the Revenue per Ticket

Under the new commission structure, the commission for each ticket is capped at $50 since the ticket price is $900 (which is greater than $500). Therefore, the revenue per ticket for Wembley is:

  • Revenue per ticket = Commission = $50

Step 2: Calculate the Variable Costs per Ticket

The variable costs per ticket are given as $20. This includes the $15 delivery fee and other variable costs.

Step 3: Calculate the Contribution Margin per Ticket

The contribution margin per ticket is calculated as follows:

[ \text{Contribution Margin} = \text{Revenue per Ticket} - \text{Variable Costs per Ticket} ]

Substituting the values:

[ \text{Contribution Margin} = 50 - 20 = 30 ]

Step 4: Calculate Fixed Costs

Wembley's fixed costs are given as $14,000 per month.

Step 5: Calculate the Break-Even Point

To find the break-even point in terms of the number of tickets, we use the formula:

[ \text{Break-Even Point (in tickets)} = \frac{\text{Fixed Costs}}{\text{Contribution Margin per Ticket}} ]

Substituting the values:

[ \text{Break-Even Point} = \frac{14,000}{30} \approx 466.67 ]

Since Wembley cannot sell a fraction of a ticket, we round up to the nearest whole number:

[ \text{Break-Even Point} = 467 \text{ tickets} ]

Conclusion

The number of round-trip tickets Wembley must sell each month to break even is 467 tickets.

Thus, the correct answer is: c. 467 tickets.