Which of the following techniques can help in subordinating the price of a product in a sales message?
Introducing the price early in the message
Stating the price in terms of small units
Mentioning the price in a simple sentence
Introducing the price before creating a desire for the product
To subordinate the price of a product in a sales message, the most effective technique would be:
Stating the price in terms of small units.
This approach helps to make the price seem more manageable and less intimidating, allowing potential customers to focus more on the value and benefits of the product rather than the total cost.
The other options, such as introducing the price early or before creating desire, can draw attention to the cost too soon, which may detract from the overall appeal of the product. Mentioning the price in a simple sentence may not effectively subordinate it either, as it can still stand out prominently in the message.