. What is a target audience?
A target audience is a specific group of people identified as the intended recipients of a marketing message, product, or service. This group is defined by various characteristics, such as demographics (age, gender, income level, education), psychographics (interests, values, lifestyle), geographic location, and behavior (buying habits, brand loyalty).
Understanding the target audience helps businesses tailor their marketing strategies, messaging, and product offerings to meet the needs and preferences of that particular group, ultimately leading to more effective communication and higher conversion rates.