Which of the following is a question that an effective mission statement answers?
a) What is our profitability?
b) Is the firm technologically current?
c) What is our net worth?
d) What is the company we want to be in the long-range future?
Answer:
d) What is the company we want to be in the long-range future?
An effective mission statement typically addresses the purpose and values of the organization, as well as its long-term vision and goals.