Bioplus Inc. has introduced a new anti-aging cream in the market with a price that is higher than those of similar products from its competitors. At which position should Bioplus Inc. include the price in its sales message?
a. Late in the message after discussing the product's benefits
b. At the beginning of the message as an attention-getter
c. In the closing sentence of the message as the reason for taking action
d. Throughout the message as a central selling point
The best position for Bioplus Inc. to include the price in its sales message would be:
a. Late in the message after discussing the product's benefits.
This approach allows the company to first highlight the unique benefits and features of the anti-aging cream, which can help justify the higher price. By focusing on the value and advantages of the product before mentioning the price, Bioplus can create a more compelling case for consumers to consider the product despite its higher cost.