Which of the following should be included in a sales message?
a. Cliched statements to make the message sound authentic
b. The desired action in specific terms that are easy to complete
c. General remarks about a product's durability and appearance to create desire
d. A well-known anecdote to gain the reader's attention
The best option to include in a sales message is:
b. The desired action in specific terms that are easy to complete
This option emphasizes clarity and directs the reader on what to do next, which is crucial in a sales message. The other options either rely on clichés, are too vague, or may not effectively drive the desired action.