Impact of Formalized Mission Statements on Shareholder Returns

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Question:
  1. A study by Rarick and Vitton found that firms with a formalized mission statement have the average return on shareholders' equity compared to those firms without a formalized mission statement. a) Twice b) One quarter c) Half d) Five times
Answer:

The study by Rarick and Vitton found that firms with a formalized mission statement have an average return on shareholders' equity that is twice that of firms without a formalized mission statement. Therefore, the correct answer is:

a) Twice