A neighborhood is built around a series of old stores and shop fronts that a development company wants to tear down to build new retail spaces. Hurley, the architect on the project, wants to argue for preservation of these buildings, not tearing them down. Hurley has reviewed the buildings and feels that their retrofitting potential is huge. With active overflow ventilation, double-glazed windows, and other improvements, the buildings could be made more functional and higher in efficiency without major construction efforts being necessary. What proposal is Hurley’s best bet to get the development company’s management to reconsider their plans?
Emphasize the historical value of the existing buildings.
Play up the public relations potential of preserving what’s there.
Talk about the ease of fitting out the current spaces as new retail spaces.
Point out the energy savings over going with new construction.
Hurley’s best bet to get the development company’s management to reconsider their plans would be to play up the public relations potential of preserving what’s there.
By emphasizing the positive public perception and community support that can come from preserving historical buildings, Hurley can appeal to the development company's interest in maintaining a favorable image. Highlighting the growing trend of sustainability and community engagement in urban development can resonate well with stakeholders and customers alike. This approach not only addresses the immediate concerns of the development company but also positions them as a responsible and community-oriented business, which can enhance their brand and attract more customers.
While the other points about historical value, ease of retrofitting, and energy savings are important, the public relations angle can create a compelling narrative that aligns with current societal values and can influence decision-makers