EVnergy Hub: Pioneering EV Charging in Malaysia

1.0 EXECUTIVE SUMMARY EVnergy Hub, a private limited company, is positioned to address the growing demand for electric vehicle (EV) charging infrastructure in Malaysia. With a goal of installing 500 stations and serving 100,000 EV users by 2026, the company aims to generate RM 10 million in annual revenue. The management team, led by CEO Tan Hui Ying, Head of Finance Chan Ying Jie, and Head of Operations & HR Chew Yun Yi,Head of Marketing,Hwang Xin Pei and Head of Technology,Lee Xin Yi, brings diverse expertise in business management, finance, and operations, ensuring the company’s ability to capitalize on the rising adoption of EVs and the growing need for reliable charging stations.

Malaysia’s EV market has experienced rapid growth, with sales surging from 278 units in 2021 to over 10,000 in 2023. This market opportunity is supported by government incentives and policies aimed at reaching 10,000 charging stations by 2025, a significant increase from the 2,288 currently available. EVnergy Hub is poised to capitalize on this 30% compound annual growth rate (CAGR), strategically filling the gap in charging infrastructure with its value-based pricing, superior service, and strategic placement, differentiating itself from competitors like ChargEV and Shell Recharge.

The marketing strategy focuses on expanding EVnergy Hub’s station network, leveraging digital platforms, and promoting eco-friendly solutions to attract urban commuters, suburban families, fleet operators, and government agencies. With a revenue target of RM 1 million in the first year, followed by 20% annual growth, the marketing mix emphasizes premium features, strategic locations, and digital promotion to build customer loyalty. The product offerings include Level 2 AC and ultra-fast DC chargers equipped with smart energy management systems and solar canopies, ensuring EVnergy Hub stays ahead of technological trends.

Financially, EVnergy Hub’s operations are in-house, with software development outsourced. Key production elements include site management, maintenance, and equipment setup costs for chargers, solar panels, and office space. Initial investments include a 1,500 sq. ft. office, leasing vehicles for maintenance, and securing high-traffic locations for charging stations. The company projects steady growth in revenue and gross profit over the next three years, with financial plans that outline necessary expenditures for achieving its goals. In terms of financial performance, the company’s net sales started at RM 6.3 million in Year 1 (Y1) and increased to RM 6.9 million by Year 3 (Y3), indicating steady revenue growth. However, the gross profit margin showed some fluctuations, declining from 54% in Y1 to 49% in Y2 before recovering to 58.1% in Y3. This trend reflects improvements in operational efficiency, with the company adjusting to cost management challenges. Similarly, net profit margins showed variability, dropping from 21.33% in Y1 to 16.77% in Y2 but rebounding to 25.76% in Y3.

The company’s liquidity ratios showed a slight decline over the years, with the current ratio dropping from 1.60 in Y1 to 1.48 in Y3, indicating a gradual weakening in short-term liquidity. Solvency ratios, including the debt ratio and debt-to-equity ratio, also worsened, with the latter increasing from 0.63 in Y1 to 2.10 in Y3, signifying the company’s growing reliance on debt financing. Despite these challenges, EVnergy Hub demonstrated resilience in profitability, with a strong recovery in Y3, supported by improved operational efficiencies and cost management practices.

  2.0 VENTURE TEAM / COMPANY DESCRIPTION 2.1 Formation of Organisation EVnergy Hub was established to address the growing demand for electric vehicle (EV) charging infrastructure in Malaysia. The company operating as a private limited company (Sdn Bhd), offer limited liability protection and investment opportunities. Our management team, comprising experts in automotive, renewable energy, and technology sectors, provides a strong foundation for growth. As a start-up, EVnergy Hub is committed to addressing the shortage of EV charging stations and supporting Malaysia’s transition to sustainable transportation. This aligns with the government’s target of 10,000 charging stations by 2025. EVnergy Hub provides fast and reliable charging services across urban centers, highways, commercial properties, and residential areas, catering to individual EV owners and commercial clients transitioning to electric vehicles.

EVnergy Hub sets itself apart with ultra-fast chargers that significantly cut charging times, offering an efficient solution for EV users. Our user-friendly mobile app enables customers to locate charging stations, monitor charging status, and make payments seamlessly. By prioritizing convenience and speed, EVnergy Hub aims to reduce range anxiety and encourage broader EV adoption in Malaysia. Our service is designed to support the expanding EV market, providing essential infrastructure to meet current and future demand.

2.2 Goals and Objectives of Company

EVnergy Hub’s mission is to drive the adoption of electric vehicles in Malaysia by providing accessible, reliable, and fast charging services.Our vision is to become Southeast Asia’s premier EV charging infrastructure provider, contributing to a zero-emission future by 2030.In the next five years, EVnergy Hub aims to install 500 charging stations throughout Malaysia, focusing on strategic high-traffic locations. The company also plans to serve 100,000 EV users by 2026, positioning itself as a leader in the EV infrastructure market. Revenue growth is a key objective, with a target of generating RM 10 million annually by the end of the five-year period.   Additionally, EVnergy Hub will pursue 50 strategic partnerships with property developers, shopping malls, and government bodies to secure prime locations for our charging stations and enhance our technology to reduce charging times by 10%. In the long term, we aim to achieve 15% market share in Malaysia’s EV charging industry while maintaining high customer satisfaction. These objectives are grounded in SMART principles, ensuring that they are specific, measurable, actionable, realistic, and timed, setting the stage for the company's continued success and contribution to the EV ecosystem.

2.3 Roles Played of Team Members/Organization Chart Key Personnel

  Position and Name Qualification & Experience Roles & Responsibilities Decision-making power Chief Executive Officer (CEO)- Tan Hui Ying Qualification:

• Holds a masters degree in business administration.
• Strong problem-solving skills to address operational issues and make informed decisions. Experience: -10 years extensive experience in senior management within the energy or technology sectors, with a proven ability to lead large teams and manage complex projects. - Develop and communicate the organization's vision, mission, and direction.
• Formulate and implement strategic plans to guide business direction.
• Oversee the entire operation of the organization. - Making significant corporate decisions and overseeing the coordination of all departments to achieve the company’s objectives. Head of Finance Department- Chan Ying Jie Qualification:
• Bachelor’s degree in finance, accounting, or a related field.
• Comprehensive knowledge of financial management and accounting principles. Experience:
• Demonstrated experience in a leadership role within finance for 8 years.
• Develop and implement financial strategies, including long-term planning, budgeting, and forecasting.
• Identify and manage financial risks, ensuring mitigation and compliance.
• Maintain adherence to financial regulations and internal controls.
  • Managing financial planning, strategy development, investment assessments, budgeting, and reporting to ensure the company’s finances are effectively aligned with its objectives.

Head of Operation &Human Resource Department- Chew Yun Yi Qualification:

• Degree in human resources
• Strong verbal and written communication skills, able to convey complex information clearly to various stakeholders. Experience: -3 years of experience in HR, with 2 years in a managerial role. - Manage recruitment, onboarding, and retention strategies to build a strong workforce.
• Address employee concerns, manage conflict resolution, and promote a positive work environment. -Develop and implement streamlined procedures and benchmarks to enhance efficiency.
• Evaluate risk and lead quality assurance efforts. - Holds decision-making authority, focusing on executive-level strategy while handling operational decisions within their HR area.
• Engaged in enhancing efficiency, setting financial plans, and enforcing employee policies. Head of Marketing Department- Hwang Xin Pei Qualification: -Bachelor's degree in marketing
• Proficiency with online marketing and social media strategy
• Experience running successful marketing campaigns Experience: 5 years’ experience in a marketing role. - Integrate sales and marketing to enhance brand visibility.
• Study customer behavior and define target personas.
• Monitor competitors’ activities, including acquisitions, pricing, and product updates. - Supervising the strategy, creation, and implementation of all marketing and advertising efforts

Head of Information Technology Department- Lee Xin Yi Qualifications: -Bachelor’s degree in Computer Science

• Deep technical knowledge

Experience:

• 3 years of experience in information technology and 3 years of management experience.
  • Evaluate the technology requirements of all departments to identify their needs.
• Oversee and inspect technological equipment and software to ensure they are functioning properly and efficiently.
• Identify needs for upgrades, configurations, or new systems, and report these findings to upper management. - Directs and oversees the development, implementation, and maintenance of the company’s information systems and data

2.4 Organizational Structure

The organizational structure of EVnergy Hub is designed to ensure efficient decision-making, clear communication, and effective management of resources. The structure is hierarchical, with the CEO at the top, followed by department heads, and then their respective teams. This structure supports the company's strategic goals and operational needs.

Organizational Chart:

1. Chief Executive Officer (CEO) - Tan Hui Ying
   • Head of Finance Department - Chan Ying Jie
     • Finance Team
   • Head of Operations & Human Resource Department - Chew Yun Yi
     • Operations Team
     • Human Resource Team
   • Head of Marketing Department - Hwang Xin Pei
     • Marketing Team
   • Head of Information Technology Department - Lee Xin Yi
     • IT Team

2.5 Key Competencies and Skills

The management team at EVnergy Hub brings a diverse set of skills and competencies essential for the company's success:

• Leadership and Strategic Planning: The CEO and department heads possess strong leadership skills and the ability to develop and implement strategic plans that align with the company's vision and goals.
• Financial Acumen: The Head of Finance has extensive knowledge of financial management, budgeting, and risk assessment, ensuring the company's financial health and compliance with regulations.
• Operational Efficiency: The Head of Operations & HR focuses on streamlining processes, enhancing efficiency, and managing human resources to build a strong and motivated workforce.
• Marketing Expertise: The Head of Marketing has a deep understanding of market trends, customer behavior, and digital marketing strategies to drive brand visibility and customer engagement.
• Technological Proficiency: The Head of IT ensures the company's technological infrastructure is robust, secure, and capable of supporting the company's growth and innovation.

2.6 Company Culture and Values

EVnergy Hub fosters a culture of innovation, collaboration, and sustainability. The company values:

• Customer Focus: Prioritizing customer needs and delivering exceptional service to build long-term relationships.
• Sustainability: Committing to environmentally friendly practices and contributing to a zero-emission future.
• Innovation: Encouraging creativity and continuous improvement to stay ahead of technological trends.
• Integrity: Upholding ethical standards and transparency in all business dealings.
• Teamwork: Promoting a collaborative work environment where diverse ideas and perspectives are valued.

2.7 Future Plans and Expansion

EVnergy Hub is committed to continuous growth and expansion. Future plans include:

• Geographic Expansion: Extending the network of charging stations beyond Malaysia to other Southeast Asian countries.
• Technological Advancements: Investing in research and development to enhance charging technology and integrate renewable energy sources.
• Partnerships and Collaborations: Forming strategic alliances with automotive manufacturers, energy providers, and government agencies to support the EV ecosystem.
• Customer Experience: Enhancing the user experience through advanced mobile app features, loyalty programs, and customer support services.

By leveraging the strengths of its management team and adhering to its core values, EVnergy Hub is well-positioned to achieve its goals and make a significant impact on the EV charging infrastructure market in Malaysia and beyond.